Bonjour it's Jinah!

Tuesday, October 9

Keeping it Indie-catur: Sq/Ft Grand Opening!

This news has been buzzing in my head all summer, and I can finally let everyone know it's here: SQ/FT in Decatur is open!

Dreamed up by some of the same ladies behind Squash Blossom, this sister (or maybe I should say brother?) location bridges that fashion gap in the Square, bringing you Men's and Women's fashion, and shoes for the whole family.

One thing I love? Besides being run by my favorite lady bosses, the store name is so cute. SQ/FT (Square Foot) is a nod to the neighborhood (Decatur Square, say what!), and ties in shoes. And naturally that dictated a certain design scheme.

Much of the store's fixtures are antique, upcycled, and repurposed. The seating are vintage airport loungers, industrial carts hold shoes and handbags, and these rusted hooks and pulleys are incorporated into the warehousey space.

The brick walls were re-exposed and sealed to show off the charm of the original space. When the light is streaming in during the day, you can really admire what was hidden away under drywall for decades.

But back to the real stars of this space: the clothes and shoes are insanely enticing. Introducing menswear, which the community has been lacking for some time. You can find men's Frye shoes and boots, BedStu, Fly London. Jeans from BLANK NYC and Lucky Brand. Beautiful and cozy pieces from Patagonia, and even a huge selection of Pan Am throwback bags.

The ladies selection was also bananas, with many yummy pairs from Jeffrey Campbell, Dolce Vita, and all the Fryes a girl could want on the shelves. I may just have to venture back for that red suede pair of mary janes.

With all of the candy, it was very easy to get distracted. I picked up a necklace, which I will have to share in an upcoming outfit. While I didn't have a chance to try on any apparel, I did take a peek into the fitting rooms. Each one has a different theme, but these postcard rooms would both keep me occupied while trying on.

Today is day 2 for them, and I plan to go back with Markus again this week. If you're in the area grabbing a bite, I highly recommend popping in to poke around!

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